Timeshare Sales Pitch
Do you own a timeshare? This is an area of real estate that I don’t sell, but most states require that timeshare salespeople have a real estate license. About 7 years ago, Hilton Grand Vacations invited me and my wife to hear one of their pitches. We paid a very reduced price to stay at a new resort they’d build in Hilton Head. During our two-hour session, I told the guy flat out that we weren’t going to buy the timeshare. He was cool with it and wasn’t high pressure. I asked him what his conversion rate is – meaning, what percentage of people actually buy the time share. I was shocked by his answer. I was thinking the rate was very low, but it turns out that 40% of the people who hear his pitch, buy into the timeshare. Many people who hear the sales-pitch already know what they are getting into and have an interest in the purchase. That surprised me because I was just interested in the discounted stay at a fancy new hotel.